5 Latina Makeup Brands to Shop
In honor of Hispanic Heritage Month, we have compiled a list of 5 Latina owned cosmetics brands that any girl will love. From lipsticks to blush, there is something for any occasion that will surely make you sparkle!
Besame Cosmetics
Founded by Gabriella Hernandez of Argentinean origin, Besame Cosmetics was founded in 2004 and is based out of Los Angeles, CA. The brand is known for their focus on vintage makeup while replicating authentic formulas from the 1920’s-1970’s. Currently, the brand offers lipsticks in various shades of reds and pinks including their latest Charlie Rose Lipstick, a light nude mauve with a semi-gloss finish and their soft pink lip color titled Holly Pink lipstick. Other products the brand carries include eyeshadows, powders, cake mascara, and their cold cream cleanser and makeup remover. Retro and stylish in all aspects, Besame Cosmetics is truly a brand that everyone needs. Available to purchase online.
Holly Pink Lipstick: Besame Cosmetics
2. Lucky Lashes Cosmetics
Based out of Portland, Oregon, Lucky Lashes is a cosmetics brand that prides itself on its Mexican American style and roots. With its Chicano themed makeup and accessories, the brand carries a variety of eyeshadow palettes, lipsticks, and unique trends and finds. Check out their lowrider collection featuring lowrider shaped eyeshadow palettes and their “Raza de Oro,” lipgloss and bundle, “Simply Beautiful” lowrider keychain, and blush. The brand currently has products named after your favorite Chicano rap songs including their “Lost in Love,” palette named after MC Magic’s song of the same name. Currently, the brand is selling their super cute “Oldie Love” sweater featuring stunning Chicano art. Visually appealing and uniquely wearable, this brand captures the true essence of Mexican-American counter culture. Available to purchase online, and catch Lucky Lashes at lowrider supershows across the country.
Thinking of You Eyeshadow Palette: Lucky Lashes Cosmetics
3. Colores by Tejano Singer Elida Reyna
Released in 2019 by Texas based Tejano singer Elida Reyna, Colores features liquid lipsticks named after her hit songs: “Adicta,” “Duele,” and “Luna Llena.” Reyna expanded her brand by adding an eyeshadow palette and more lip colors in shades of nude, pink, and red. Colores takes pride in its paraben‑free, sulfate‑free, cruelty‑free, and gluten‑free products. For you Tejano music fans out there, check out the brand’s eyelashes Obsesión and other merch including t-shirts, posters, and hats. Available online.
Colores by Elida Reyna
4. Rare Beauty by Selena Gomez
Launched in 2020, Rare Beauty by Selena Gomez is truly a treasure for fans and makeup enthusiasts alike. Available at Sephora and online, the brand offers a wide range of products, including illuminating primers, lip liner and gloss duos, lip and cheek sets, liquid contour, melting blush, setting powder, under-eye brighteners, and even perfume. With such an eclectic collection, Rare Beauty combines innovation and inclusivity, making it a standout in the beauty industry.
5. Sweet Street Cosmetics
Inspired by their Chicana roots and driven by representation, founders Lala Romero and Natalia Durazoce created Sweet Street Cosmetics in 2020, which is also connected to their Bella Dona fashion and accessories line. Makeup lovers will absolutely love this brand and will find fashionable and stylish lip wear including their colorful lip liners in purple, pink, and mauve along with their liquid lipsticks and glosses in shades dusty rose and candy paint pink. True to their LA roots, the packaging is undeniably cute and you will find other products such as their lashes, eyeshadows and accessories such as makeup bags, keychains, and necklaces. Be sure to check out their fashion line (Bella Dona) as well. A true brand dedicated to Chicana representation and perfect for Latinas everywhere! Available to purchase online.
